Paddy Power strike deal with Canadian Lottery

Popular Irish bookmaker Paddy Power has been showing signs of some interesting developments in recent months; this trend looks set to continue with their latest deal...

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The Emerald Isle's favourite bookies have now teamed up with a transatlantic partner in the form of the British Columbia Lottery Corporation (BCLC); the purpose of the latest deal from Paddy Power is to offer a variety of consultancy services to BCLC, this is thought to include advice on everything from products and pricing to risk management strategies. Reports indicate that there will be a minimum three-year agreement between Paddy Power and the Canadian province's online sports betting business.

The new deal has been welcomed by the Chief Executive of Paddy Power, Patrick Kennedy, who recently told online gambling publications of his delight: “We are delighted to be partnering with BCLC. They are our first lottery partner, and this is our first transaction in North America, a geography which will be of increasing strategic importance to us in the future.

“Today's announcement is a further endorsement of our product and partnership capabilities. As the global online market continues to regulate, these qualities continue to position us strongly for future international expansion,” he added.

These sentiments were also echoed by Rhonda Garvey, the Vice-President of eGaming, BCLC. BCLC are the only operator under the laws of Canada who are allowed to provide sports betting in their particular province.

“We are very excited about our partnership with Paddy Power and the opportunities it will bring to PlayNow.com. Paddy Power's proven expertise and product integration with the PlayNow.com/OpenBet system is essential to providing our players with an unparalleled online sports betting experience,” commented Garvey.

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